The homie C4 just hit me with his latest production for P-Plus’ favourite game, Scrabble. You might remember C4 from the “Taco Bell” spot that he also created. Here’s some details as to how this came about:

“I’m really excited about this new project which has been on the move for quite some time now. The animation is finally completed and you can now view the spot! Rumor has it that the spot will be in contention at this year’s International Advertising Festival in Cannes. The spot airs in Europe and is part of Scrabble’s new campaign by one of the world’s best advertising agencies. Here’s how the project worked. The creative team gave me 30 words and asked me to make a song that would work with animation. The words were so random, it was really a challenge to write them in a way that would make sense.I decided to make a character by faking a british accent and talk about a dream the man had about a Hula dancer. For those who don’t know, I am not British at all so this was a bit of a stretch but it worked out in the end!”

Well done fam, corporate $ > music $ any day! You’re accent was killing me though, sounding like a British Young Jeezy.

- (Man Like)Keezy